In today’s marketing world, there can be thousands of tasks to improve your visibility. You can harness social media and content marketing, tap into PPC and on-page optimisation, exploit blogging, email marketing and content strategies, and the list goes on.

So, why bother with link building?

Truth of the matter is, links serve as the lifeblood of the Internet. Search engines use them as primary signals to determine rankings. So the more high-quality links that point at your website, the more you are increasing your chances of ranking well.

Link building offers good things worthy of consideration, too.

Link Building Fosters Relationships

More often than not, when you build links you need to reach out to other websites and blogs relevant in your industry. It may usually involve promotion of your product or service in a subtle manner through visual content or articles – with a main goal of getting links. But more than receiving back links, outreaching offers much more than this: It can help you build relationships with key influencers in your industry. When these relationships are nurtured your business becomes well-favored and trusted. This in itself is truly beneficial as you are creating in the process genuine evangelists and advocates for your business.

Links Generate Referral Traffic

High-quality links improve your positioning in top search engines like Google, and this in return has an impact on referral traffic. Well-placed links on industry blogs or local websites can generate traffic to your site. In fact, a good link from a highly-visited website not only leads to an increased traffic, but also more conversion opportunities.

Links Build Brands

When done effectively, link building does not only foster relationships but also build your brand and establish you as a leader in your industry. Content creation is a good start to show your expertise on your target market, and this can go a long way toward building your brand.

For instance, creating an article about your industry and publishing it, allows you to showcase your expertise on that niche, giving you a higher likelihood of becoming well-known for it in your industry. Similarly, when you outreach and receive links back to the content, you are demonstrating your knowledge and asking other people in your industry to share the word and show others the same.