Google has announced a new Hindi-language website in an effort to add 300 million potential internet users in India by 2017, ZDNet is reporting.

The Hindi Google website,, which features a Hindi-language voice search and keyboard settings, is just the first step in the company’s plans of bridging the “linguistic digital divide” in India. The search giant will reportedly be adding more Indian languages in the next few years.

Hindi is the mother tongue of 41 percent of the 1.2 billion population in India, census data reveals. Most of the country’s English-speaking population (198 million) have already gone online, and Google is targeting the other billion people who do not speak English, starting with a Hindi Google website.

“To reach our goal of 500 million internet users by 2017 (from 200 million currently), we need to make the internet accessible to those don’t speak English,” said Rajan Anandan, Google India managing director.

“The web holds great potential to empower many Indians economically and socially, and, thanks to the smartphone revolution, many millions of Indians will be coming online for the first time in the next few years,” he added.

Google’s announcement comes on the heels of the new Indian government’s “digital revolution” initiative. The program aims to bring more Indians online to give them access to government, health and educational services as well as enable them to transact more business.

According to ZDNet, internet access has historically been a commodity enjoyed only by “India’s affluent, urban, English-speaking middle class.” But, the increasing popularity of smartphones has made the internet more accessible to all.

Earlier in September, Google has introduced Android One in India to give its people access to powerful budget smartphones. Now, it’s clear the move was a part of Google’s plans to tap into the vast potential of site traffic and profits in India.