To Create a Great Product, Listen to Your Target Market

The best products are rarely created in a straightforward fashion – from conception to fruition. If anything, entrepreneurs often find the “magic formula” only after several failed attempts.

Problem is every phase of trial and error costs a lot of time, energy and money. So the sooner you get it right, the better. The secret to […]

Lack of Venture Capital Forcing Australian Startups to Head for US

Australian startups are heading over to Silicon Valley to seek venture capital. The American economy has benefited trillions of dollars from startup companies since the financial crisis. However, this seems like trouble for Australia as Aussie entrepreneurs are taking their startups away from the country.
Australian Startups Moving Away
According to Adeo Ressi, CEO of the Founder […]

Why Should Startups Include Google+ in Their Digital Marketing Strategy

Many people outside the digital marketing industry barely consider Google+ because they think no one is using it. But the truth is, whether the network is popular or not, Google loves it when you play in their sandbox. That said, small to medium sized businesses should not ignore Google+. Putting in a little time and […]

Startup Advice: Five Digital Marketing Techniques to Reach an International Audience

In an increasingly global marketplace, startups have to ensure that their digital marketing strategies reach a diverse audience. While the past presents fewer opportunities for businesses to expand to the international market, times have greatly changed. Today, any startup, regardless of what type of industry their business operates, can offer their products or services to […]

How Should Startups Approach the Digital Marketing Realm?

For entrepreneurs venturing into the digital space with too little funds and not enough time, internet marketing can be like a minefield. A small business evangelist at Constant Contact, Tamsin Fox-Davies explains how to look for the right combination of channels to set-up your space in the marketplace.

Digital has a ubiquitous presence

The digital space is […]

Major Tech Companies Continue to Acquire Non-Growth Technologies

The market for mergers and acquisitions around the world is said to have been declining, with last year’s deals that only amounted to $US3.5 trillion. The said value of the deals has not even exceeded 2007’s all-time high achievement, Thomson Reuters data say.

But despite of what the recent data showed, the obvious strength of technology […]

Investors Listen to Startups Pitch as Intensive Mentoring Program Ends in Perth

Accelerate, the mentoring program for startups in Perth, has recently concluded after allowing startup participants to make their pitches. The said intensive mentoring program is spearheaded by Jeremy Lu at Curtin University, and was designed specifically for a group of startups in Perth.

The series of pitches included feasible ideas starting from an advanced learning program […]

Tips from Tech Startups across Australia on How to Grow Your Small Businesses

Hunting for effective strategies on how to expand your business? Here are some practical tips from some of Australia’s most successful entrepreneurs as collected by LifeHacker Australia.

These ideas were gathered by the team from its weekly Elevator Pitch column where the commonly thrown question is: “What strategies are you using to grow your business?” Elevator […]

Equity Crowdfunding to Help Startups Raise Funds

After major progress in the utilization of equity crowdfunding in the UK, the USA, Canada and New Zealand, Australia has taken part in the bandwagon to consider this new system of capital raising. Equity crowdfunding enables a firm to make an offer to the public which is better known as the crowd, to purchase equity […]

Le Wagon Is Europe’s Finest Coding Bootcamp

Coding bootcamps have grown significantly in the US. Programming aspirants have somehow foreseen how programming will play a major role in the next years. And while it isn’t something new in this side of the world, Europe is just starting to build its own coding empire.

Le Wagon is Europe’s newest coding bootcamp that roots a […]

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