Brand Management: The Secret to Keeping Your Brand Alive (Part 1 of 2)

There are brands that have been around for so long that we couldn’t imagine a life without them. Others tried to follow suit, but failed to keep up with their predecessors.

What keeps them alive while others die? What makes up for a healthy brand that relentlessly captures the audience’s attention every now and then? Does […]

The Importance of Social Media for Marketing

Using different means of communication is an essential component of a well balanced marketing strategy for any business. As society has developed – the way in which we communicate has been enhanced by technology – with television, radio and print media now being enhaced by the features of the internet.

Marketing in the past was extremely […]

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