How to Target Men through Your Pinterest Page

Now that Pinterest allows people to purchase things directly on its platform via the Buyable Pins button, it’s the perfect time to tap its power to grow your market.

If your brand also caters to men, it’s best that you shake the idea that the said network is for women only. Pinterest’s guided search section helps […]

5 Ways to Become a Social Media Influencer

Do you want to be that person whom people look up to on social media and rely on giving them valuable advice?

If you do, then you surely want to be a social media influencer.

Sharing informative posts on social media is one great way of offering your expertise and honing your influence over your friends and […]

3 Time-Saving Social Media Tools for Marketers

We can only do so much in a day, and as social media marketers, most of our days are spent on recurring social media activities. Even the smallest of tasks takes up a whole lot of time.

However, there’s always a way to make things easier. There’s a plethora of social media tools out there and […]

7 Facebook Mistakes to Avoid

Nowadays, most people in the world also live in social media. It’s no wonder that if we’re interested to know about a business that we just heard we usually search for its social pages or Google it. Once we see that a business has no website or is even unsearchable on Google, we assume that […]

Be More Popular: Plan Your Social Media Campaign in Three Easy Steps

Unsurprisingly, most first-time marketers make social media campaign planning complicated. However, studies have shown that the most successful strategies are oftentimes the most simple, and they usually go through the same pattern.

No matter how easy your campaign is, a cookie cutter approach should never be taken to social media marketing. With that in mind, here […]

The Future of Digital Marketing: Embrace Change and Become a T-Shape Marketer  

The evolution of digital marketing has reached a frightening speed that its present condition has become overwhelming.

Along with this rapid development, there is a lot of noise that marketers need to break through to emerge on the top, be it on search engine rankings or on customer preferences. With a myriad of channels and advertising […]

Why Should Aussie Startups Make Social Media Marketing a Priority?

In this digital age, having a website for your business is not enough. Your online presence stretches to social media marketing sites like Facebook and Twitter. If your business neither has a Twitter account nor a Facebook fan page, you are definitely on a verge of falling behind your rivals.

With 69% of Australians on social […]

Stackla: Making the Best Out of Social Media

With all the loads of content existing in social media sites, it’s easy to make a big profit out of them. The good ones generate the big buzz and where people mostly go, the money follows. It’s not rocket science to know that. But the problem is, not many have discovered the ways to meet […]

Instagram ads to arrive in Australia

Instagram ads are now to become common place after a trial last year has paved the way for the technology to be introduced in Australia at some time in the next three months.
What are Instagram ads?
Instagram, which is owned by Facebook – will now featured promoted posts and suggested follows in a similar fashion to […]

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