Are You Tracking These 5 Key Metrics?

Tracking key performance indicators (KPIs) isn’t the most exciting part of a marketer’s job, but it is absolutely essential. If you’re not doing it, you won’t be able to pinpoint what is and isn’t working, and consequently you won’t be able to improve your strategy.

Leads, sales and growth are obviously important KPI metrics you’ll want […]

What Brands Still Don’t Get About Influencer Marketing

Influencer marketing is quickly becoming the go-to tool for many brands today, even for small businesses. For those unaware, this is a new marketing practice where brands pay influencers to pitch their products to millions of millennial followers.

It makes total sense. For marketers who are not digital natives, there are a lot of content marketing […]

Facebook Releases More Video Customisation Tools to Let You Target the Right Audience

On Tuesday, Facebook announced two new updates to their video upload system that will give advertisers and publishers more control over how their videos are distributed and shared.

In addition to location and language customisation options it already offers, the social network now also allows video publishers to refine their audience by age and gender. The […]

The Cross-Channel Marketing Strategy You Might Be Missing

Cross-channel marketing makes a lot of sense in today’s business environment, where customers navigate their purchases across all platforms and from different devices. Whether they are switching from their laptop to their mobile device, or between social media, websites and blogs, they expect the experience to be seamless.

So it’s really not a question of whether […]

5 Ways to Ramp Up Your Engagement Rate With Facebook Native Video

Videos are an awesome way to connect with your audience. It’s all in the numbers. A 2014 survey of marketers revealed that 71 percent of respondents found video to convert better than text and images. And by 2018, video is predicted to account for 84 percent of all internet traffic.

The good news is you don’t […]

Know the Proper Etiquette in Using User-Generated Content

User-generated content has a huge potential to establish credibility and trust with a brand’s audience and customers, which is why it isn’t surprising that more and more brands are using it in their campaigns.

It seems easy enough to pull off, but in reality finding and using original consumer content is more complicated than you think. […]

Facebook Gives News Feed Another Tweak to Show Better Videos

Facebook is taking more actions on videos that people see on their News Feed. On Monday, the social media giant has added new functionalities that will help them “personalise the News Feed based on people’s preference for watching video.”

The company said it surveyed a number of its users, asking them to rate their experience and […]

8 Techniques to Find Anyone’s Email Address

Got a great sales pitch to a prospect but nowhere to exactly send it to? Don’t let the lack of an email address stop you from closing a deal.

In just a few minutes, you can already take hold of anyone’s email address. Simply use the eight hacks listed below to find this crucial piece of […]

Launching a Product via Facebook

With its insanely massive user base, Facebook has become the top social media channel for businesses that want to introduce their product or service to the marketplace. The biggest merit to this approach is you have a defined audience or demographic who already has an emotional connection to your brand. Not to mention, promoting a […]

How to Target Men through Your Pinterest Page

Now that Pinterest allows people to purchase things directly on its platform via the Buyable Pins button, it’s the perfect time to tap its power to grow your market.

If your brand also caters to men, it’s best that you shake the idea that the said network is for women only. Pinterest’s guided search section helps […]

Get the Latest Digital Business Knowledge for Free!

Join our free mailing list to stay up to date with the latest in digital marketing!

Your details will not be shared to any third-parties or marketers

Learn More About Digital Business!

Get exclusive market leading strategies from our founder straight to your inbox!

Your details will not be shared to any third-parties or marketers

Learn More About Digital Business!

Get exclusive market leading strategies from our founder straight to your inbox!

Your details will not be shared to any third-parties or marketers

Learn More About Digital Business!

Get exclusive market leading strategies from our founder straight to your inbox!

Your details will not be shared to any third-parties or marketers