First Instagram Video Ads Rolled Out With 5 Major Brands on October 30

Instagram, the Facebook-owned image and video sharing app, has officially launched video ads Thursday, October 30th.

After six months of testing, the first Instagram video ads finally made their debut with five major brands, including Disney, Lancome, Banana Republic, Activision and CW. The 15-second auto-play ads will continue to roll over the coming weeks, according to […]

First Snapchat Ad for Ouija Horror Movie Scares Users

Finally! The first Snapchat ad made its way to the ephemeral messaging app.

The ad was for the upcoming Universal Pictures horror film, Ouija, which is targeted at young viewers – a smart move for a mobile app that’s extremely popular with millennials.

The 19-second Ouija tailer popped into users’ “Recent Updates” section on Saturday, with a […]

Facebook Steps Up Efforts to Eliminate Like Scams

Have you ever been offered “10,000 likes” for your Facebook page for a fee? Don’t fall for it, the social network warns.

While it may sound like a convenient and easy way to make your Page seem popular, the likes you get will rarely deliver any value. Spammers using Like scams seek to make money off […]

Facebook’s Atlas is Now Officially Out

The newly rebuilt advertising platform from the world’s leading social network formally made its debut Monday.
Facebook’s Atlas aims to provide real-world data to help advertisers tackle cross-device marketing as well as the disconnect between online impressions and offline purchases.

The shift to people-based marketing
Atlas challenges Google’s DoubleClick, which currently rules the display ads market, by bringing […]

Facebook Picks Stripe to Power “Buy” Button

Back in July, Facebook began testing a “Buy” button within the News Feed. To enable the feature, Facebook picks Stripe, the same e-payments company that is powering Twitter’s in-feed e-commerce initiative, which has been launched this month.

The Facebook “Buy” button will allow users to purchase products featured in ads and posts on the social network.

 

A […]

Say Ello to the Privacy Friendly Anti-Facebook Social Network

Just several days ago, Netropolitan, “The Facebook for the Rich”, gained the attention of opulent social media users who were looking for a more private, ad-free alternative to Facebook. And now here comes another Facebook competitor that is making waves on the internet.

Initially created as a private social network, Ello has recently opened its doors […]

Twitter Testing Targeted Ads for Movies in Beta

Twitter is gearing up to break into the movie advertising business. The company will reportedly begin testing targeted ads for movies in the coming months.

According to an exclusive report by The Hollywood Reporter, Twitter made the decision after researching how people are tweeting about movies.

“Our recent research shows that Twitter is a major influence on […]

Hootsuite Integrates Voice to Its Social Media Management Service

Social media management platform Hootsuite plans on integrating voice into its enterprise offerings.

After it successfully closed a $60 million funding, Hootsuite promises to bring more great technology for its 10 million users and 1,600 enterprise customers. Obviously, it will also be using the cash to acquire more companies to add more powerful features to its […]

New Facebook Advertising Platform Will Extend Ad Reach

Mark your calendars, social advertisers! The new Facebook advertising platform, designed to help marketers better target their audience and measure the impact of their ads, is set to launch next week.
The move is expected to bolster Facebook’s ad revenue and allow the social network inch closer to Google, its biggest rival in the online ad space. According […]

Pinterest Shares Plans for Promoted Pins, Privacy Policy Updates on Oct.19

Pinterest announced its plans to “make Promoted Pins more relevant to its users, and help advertisers understand how their ads impact their business.”

The social network says it will be making a few updates to its Privacy Policy to reflect the changes, effective starting October 19th.

Promoted Pins is Pinterest’s take on advertising. The social bookmarking is […]

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