4 Tips for Getting Through Startup Struggles

Running a business can be extremely financially rewarding. But before you even get to that point, you’ll first have to go through a healthy number of gut-wrenching struggles as a startup.

The road to entrepreneurial success is not a smooth, paved highway. If anything, the path goes into sharp twists and turns and is filled with other […]

3 Reasons Your Branding Efforts Fail

Every iconic brand started out as a commodity and later became the household name associated with that category. One thing is for sure, these brands did not just acquire rockstar status overnight.

The recipe for creating a world-class brand has been out for a long time. We know it is equal parts being relevant, on-trend, inspiring, […]

Branding in the Millennial Age

Millennials are the most studied demographic cohort to date. This is not only because they make up majority of the world’s population, but because their personality is so fascinating and diverse, often full of contradictions.

Also called the Gen Y, millennials are a generation that brands need to fully understand in order to be successful. Failing […]

How Can You Tap into Twitter to Make Your Small Business Grow?

Twitter is irrefutably one of the most infiltrated platforms that most small businesses dip their toe in. When utilised properly, Twitter presents a myriad of opportunities that small business owners can take advantage of.

So if you are striving to make your small business grow in less time, why not harness Twitter and all its wonderful […]

Reasons Influencer Marketing Can Supercharge Your Small Business

The typical consumer sees hundreds of ads every day, anywhere he goes. With various channels now being used to market brands, small business owners are growing weary of their own promotional efforts. It seems that they are lost, i.e., becoming a blip in the noise. Without much experience, they always spend their huge budgets on […]

Outbound: The Brisbane Startup That Helps Travellers Meet On the Road

For travel bugs who are interested in meeting like-minded travellers and attend local events together, discover interesting locations or simply catch up for a drink, there is now an app that lets you do just that.

A Brisbane-based startup has created the app Outbound to make it easier for people to discover and connect with travellers […]

2015 StartupAUS Report: Australia Must Embrace Startups Or Lag Behind Other Nations

The 2015 StartupAUS Crossroads report is out, highlighting the challenges that are currently facing Australian startups as well as the significant developments in the rapidly evolving industry.

The report reveals that Australia continues to under-invest in innovation and entrepreneurship. And despite the creation of several new venture capital funds and co-working spaces in the past year, […]

Google Changes Algorithm to Favour Mobile-Friendly Sites

Today, Google is set to make a big change to its mobile search algorithm to favour websites that are mobile-friendly. This could change the results once people search for something from their mobile devices.

Websites that are mobile-optimised will rank higher than those that do not resize automatically on mobile screens. This means that websites that […]

GoDaddy Snaps Up Aussie Web Design Marketplace Elto

Domain registration company GoDaddy has acquired Elto, an Australian web design marketplace based in San Francisco, for an undisclosed amount.

The acquisition is part of the company’s move to expand its customer offerings and resources for start-ups and small businesses.

GoDaddy has recently raised $605 million after listing on the New York Stock Exchange. Elto, which connects […]

US-Based Small Business Lender OnDeck Expands to Oz

Great news for Aussie start-ups and entrepreneurs! OnDeck, the leading US platform for small business loans, is expanding into the Australian market – its first overseas market.

OnDeck will be collaborating with the country’s leading business accounting software provider MYOB. The award-winning online lender will also be partnering with prominent Australian tech investors including Gavin Solsky […]

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