Are You Tracking These 5 Key Metrics?

Tracking key performance indicators (KPIs) isn’t the most exciting part of a marketer’s job, but it is absolutely essential. If you’re not doing it, you won’t be able to pinpoint what is and isn’t working, and consequently you won’t be able to improve your strategy.

Leads, sales and growth are obviously important KPI metrics you’ll want […]

Google Panda 4.2 Quietly Rolled Out This Weekend

After about 10 long months of waiting, Google has finally announced a new Panda refresh which began rolling out this weekend.

According to Search Engine Land, the new update codenamed Panda 4.2 will take months to roll out completely, which is uncharacteristic of Panda Updates. But Google confirmed that the update is happening incredibly slowly so […]

The One Hack for Increasing Conversions You Probably Haven’t Tried Yet

Converting leads is the ultimate goal of most marketing campaigns. And much has been said about how you can achieve this, including using CTA buttons, creating engaging content, simplifying your UX and so on.

While all these are good advice, there is a more powerful strategy that most marketers overlook – segmenting traffic to identify high-converting […]

Hit a Block? Here Are 3 Ways to Come Up With Great Topics for Your Blog

So you started a blog because there’s just so much you want to write about. At first, you are able to produce clever and entertaining articles in a feverish pace. Sometimes, you don’t think you even have enough time to get the ideas out of your mind and onto your blog.

But then you hit a […]

How to Get New Blog Visitors to Trust You

Reeling in new readers is hard, but inspiring them to trust you is even more difficult. Why you should bother to build trust is simple: first-time blog visitors can become customers. However, people don’t just buy from businesses – they buy from people they trust.

Like many people would say, you can’t negotiate on trust – […]

The One Thing Your Homepage Needs to Boost Conversions

Your homepage is the most important page on your website. In fact, it is the most visited page for the majority of websites. This tells us just how important your homepage is. Not only is it the entrance to your entire website, but it is also your branding front.

Now the question is, are you maximising […]

4 Ways You Are Steering Your SEO in the Wrong Direction

The past few years have been a rollercoaster ride for digital marketers. With Google’s notorious algorithm updates, staying on top of the SEO game was a major challenge to all, even for consistently high-ranking websites. This volatility has kept marketers on their toes, always changing their tactics to adapt to the latest guidelines and best […]

3 Time-Saving Social Media Tools for Marketers

We can only do so much in a day, and as social media marketers, most of our days are spent on recurring social media activities. Even the smallest of tasks takes up a whole lot of time.

However, there’s always a way to make things easier. There’s a plethora of social media tools out there and […]

Never Beg for Attention Again; Apply the Blue Ocean Strategy on Your Blog

If you’re struggling with your content marketing tactics, your blog may be swimming in a red ocean of competition on the web.

Know that readers are always in a hurry and would only skim to most pages if they can’t find something of value to them. Thus, they usually read several blogs or visit more than […]

Ever Heard of Google’s ‘Phantom Update’? Here’s What You Need to Know

Before the mobile-friendly update rolled out on April 21 this year, the online world was already anticipating for it. Most businesses and website owners were updated beforehand and had plenty of time to prepare and apply what’s needed to be done.

However, most webmasters may not be aware that Google just recently made another algorithm update […]

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