Click Fraud: What is it and how to stop it?

Are you running a PPC campaign? Do you smell something fishy on your paid search costs? Does your performance data contain inexplicable errors?

Then you probably have fallen victim into the hands of click fraud.

But what does click fraud exactly mean?

Understanding click fraud requires extensive knowledge in the pay-per-click advertising world. However, to make it simple, […]

Maximise Mobile SEO Strategy: Top 3 Reasons to Use Responsive Website Design

As smart devices adoption rapidly increases alongside the huge influx of device fragmentation and mobile Internet usage, building a responsive website is no longer an option – it absolutely is a requisite.

So what does a responsive web design mean?

Responsive Web Design is a cluster of techniques that enable a website to respond to user need […]

Google’s Biggest Search Rival is Amazon, Says Eric Schmidt

Google executive chairman and former CEO Eric Schmidt revealed that, among his company’s competitors, Amazon is the one they are watching most closely.

This comes as a surprise to many of us who believed Google’s biggest search rival was Bing or Yahoo.

“Many people think our main competition is Bing or Yahoo,” Schmidt remarked during a visit […]

Bing Filters Out URL Keyword Stuffing Spam

Bing is focusing its anti-web spam efforts on filtering out a common spam technique known as URL keyword stuffing or URL KWS.

In a blog post yesterday, Bing explained that addressing this type of spam is crucial because it’s already a prevalent black hat technique. Another reason is that spammy URLs typically appear to be good […]

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