Top 5 SEO Techniques That Don’t Work Anymore

As SEO turns riper year after year, it is also becoming more difficult to manage for digital marketers. Google has redefined the way we use the internet as marketing professionals. With the constant algorithm updates that leave us shocked sometimes, it’s no surprise that some tried-and-tested SEO techniques no longer work anymore.

The precariousness of the […]

Ever Heard of Google’s ‘Phantom Update’? Here’s What You Need to Know

Before the mobile-friendly update rolled out on April 21 this year, the online world was already anticipating for it. Most businesses and website owners were updated beforehand and had plenty of time to prepare and apply what’s needed to be done.

However, most webmasters may not be aware that Google just recently made another algorithm update […]

Five Must-Haves to a Perfectly Optimised Blog

Search engine optimisation has always been a necessity to your digital marketing campaign. However, you cannot expect every blogger to know the best methods in optimising your business blog. Merely building up a blog is not enough to make your site the go-to resource in your niche. You cannot just develop pieces of content for […]

Why Should Startups Include Google+ in Their Digital Marketing Strategy

Many people outside the digital marketing industry barely consider Google+ because they think no one is using it. But the truth is, whether the network is popular or not, Google loves it when you play in their sandbox. That said, small to medium sized businesses should not ignore Google+. Putting in a little time and […]

Startup Advice: Five Digital Marketing Techniques to Reach an International Audience

In an increasingly global marketplace, startups have to ensure that their digital marketing strategies reach a diverse audience. While the past presents fewer opportunities for businesses to expand to the international market, times have greatly changed. Today, any startup, regardless of what type of industry their business operates, can offer their products or services to […]

2014 SEO Ranking Factors: SearchMetrics Analysis Results Released

Finally, SearchMetrics has released the 2014 SEO ranking factors for Google U.S.

The yearly Rank Correlation Analysis report is now ready for download as a PDF. SearchMetrics admits it took a little longer than usual to prepare the report, but it’s not without reason. The 100-page White Paper is a product of the most extensive study they’ve […]

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