Psychology-Driven Marketing: Increase Sales By Knowing Your Audience

Although we’ve come a long way from our hunting and gathering days, our thought patterns are still governed by deep-rooted instincts. Savvy marketers know this and use this knowledge to motivate buyers to act the way they want them to, i.e. buy a product, install an app, download an ebook and so on.

The human psychology […]

Implementing a Referral Marketing Campaign

With the explosion of digital marketing channels, the opportunities for referral marketing have become virtually limitless. The only problem is implementing a referral program is easier said than done.

Word of mouth isn’t a guaranteed customer response no matter the quality of your product or service. So in order to leverage its power for driving traffic […]

Why Your Business Should Capitalise on Referrals

How many people do you know who purchase something just because they saw it in the ads? Probably not too many.

As end consumers ourselves, we make sure any product or service we purchase is worth the cost. So we turn to our family and friends, as well as to reviews and blogs, for an affirmation […]

The One Thing That Can Differentiate Your Brand

Every product or service serves at least one function or fulfils a need. This functional benefit is what essentially enables a business to break into the industry.

But with all the other businesses offering the same functional benefit, each company has to differentiate its product or service in order to remain relevant and profitable. This is […]

You Need These 3 Traits to Be a Great Salesperson, Research Says

There are people who seems to be born as natural salespeople. But it’s comforting to know that genetics has nothing to do with being good in the profession. This means that, as long as you persist, you too can become an effective salesperson.

This leads us to the question: what exactly does it take to be […]

Upselling: Here’s How to Make More Profitable Sales

How do you increase your profitability? The first thing that would often pop into mind is acquiring more customers or increasing your prices. But there is a more cost effective and ethical approach to this – upselling your existing customers.

Upselling is not a new concept. It’s basically a sales tactic whereby a seller persuades the […]

8 Techniques to Find Anyone’s Email Address

Got a great sales pitch to a prospect but nowhere to exactly send it to? Don’t let the lack of an email address stop you from closing a deal.

In just a few minutes, you can already take hold of anyone’s email address. Simply use the eight hacks listed below to find this crucial piece of […]

The Power of Persuasion: 5 Techniques to Boost Your Sales

Sometimes people don’t know they need something unless someone tells them they do. Even if the buyer already knows the product being offered is the best choice, they might still need a little nudge to actually make the purchase. This is where persuasion comes in.

The thing about persuasion is that customers often take it with […]

The 3 Types of Buyers and How to Win Them Over

You don’t have to be in business too long to know there are different types of buyers. Some people buy on impulse, while others analyse their purchases to the last cent.

Every person that comes across your business – online or offline – will have a certain amount of money and a certain tendency to spend […]

4 Concepts Digital Marketers Always Overlook

It seems that offline and digital marketing have interconnected to affect one another these days. Offline marketing like TV advertisements now gain traction online on social media sites, such as Twitter, Facebook, and Google+. This means that offline ads can have a significant impact on your SEO campaigns. This could also mean that marketing has […]

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