Are You Tracking These 5 Key Metrics?

Tracking key performance indicators (KPIs) isn’t the most exciting part of a marketer’s job, but it is absolutely essential. If you’re not doing it, you won’t be able to pinpoint what is and isn’t working, and consequently you won’t be able to improve your strategy.

Leads, sales and growth are obviously important KPI metrics you’ll want […]

New Google AdWords Multiple Currency Support Makes ROI Analysis Easier

For AdWords advertisers accepting more than once currency on their website or app, Google has a new tool to measure your conversion values more easily.

According to a Google+ post dated August 22, Google AdWords users can now “calculate a more meaningful ROI by adding currency information to conversion values.”

By doing so, all of the revenue […]

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