Google Unveils Automatic Item Updates for PLAs

The months leading up to the holiday season are an extremely busy time for businesses. There’s inventory to be done, special deals to prepare and promotional campaigns to carry out.

Luckily, Google understands you may not have the time to update your product listing ads (PLAs). So, it has introduced a new feature, called automatic item […]

Google Expands Local Inventory Ads to More Countries

It’s official! Google now offers support for local inventory ads, previously called local product listing ads, in new countries including the UK, France, Germany, Japan and Australia.

Since product listing ads were first introduced in the US last fall, retailers have been using the service to promote items in-store to nearby shoppers on Google.com and Google […]

AdSense for Shopping Pushes PLAs to Third-Party Retail Sites

Yesterday, Google introduced a new AdWords product called AdSense for Shopping, which is designed to help advertisers extend the reach of their product listing ads through Google’s search partners.

On the other hand, retail and e-commerce sites in the Google Search Network can benefit by monetising their traffic.

By opting their Shopping Campaigns into Google’s search partners, […]

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