How to Target Men through Your Pinterest Page

Now that Pinterest allows people to purchase things directly on its platform via the Buyable Pins button, it’s the perfect time to tap its power to grow your market.

If your brand also caters to men, it’s best that you shake the idea that the said network is for women only. Pinterest’s guided search section helps […]

Pinterest Now Lets Users Purchase Things via Buyable Pins

Pinterest unveiled Buyable Pins in its San Francisco headquarters today. This will allow users to purchase things within the app.

It works through what they call as Rich Pins- pins that have much more information than a normal link. Rich Pins will get a new button that lets users buy things directly from partners that it’s […]

Is the Future of Mobile Video Becoming Uncertain?

Several reports have stated that mobile video is the future, but that future seems to be uncertain.

A handful of social media platforms and channels like Facebook, Snapchat, Instagram and YouTube can run mobile video. Ad networks that serve the mobile Web also markets mobile video; it may be on six-second, 15-second or 30-second formats. Different […]

Four Imperative Questions Every Marketer Should Ask Before Starting a Paid Social Campaign

Social media campaign not only improves online visibility, but it also puts crucial data together to effectively implement marketing strategies and tactics. Before you venture into paid social media campaign, it is necessary that you develop a well-thought plan in order to reach your target audience and support conversions efficiently. And as such, here are […]

Google has Put the Final Nail in Gmail Grid View’s Coffin

Just over a year after launching images to the promotions tab, Gmail returns to the original text-only format.

Sadly, Gmail grid view is already gone. Rumours have begun to emerge on Twitter that grid was being “deprecated”, the term Google uses for projects they no longer support. The email design and marketing community (probably holds majority […]

Pinterest’s Marketing Developer Program Brings Brands Better Tools and Insights

Pinterest traffic is picking up steam. This bookmarking site allows users to not only follow certain boards, but also a brand’s entire profile, which lets them experience a heightened sense of control over their home feeds. This means great news for both users and brands. And as such, to help brands establish a more valuable […]

Facebook Drives The Most Social Referrals Among Other Networks

With over 1.3 billion monthly active users and being the world’s largest social network, it’s not surprising that Facebook drives more social referrals than its rivals.

Interestingly, the discrepancy in traffic rates from different social networks is staggering, as Facebook leads the pack by a wide margin. According to a new report from Shareaholic, the social […]

Pinterest’s Weekly Pin Picks Shows Its ‘Favourite Things’

Pinterest, the phenomenal visual discovery site, has launched an editorial feature that showcases a collection of the company’s “favourite things.”

The collection, called Pin Picks, will be updated weekly with the help of a number of Pinterest’s content partners, whose pins are published under Pinterest’s official account.

At launch last Monday, the Pin Picks section featured a […]

Pinterest Shares Plans for Promoted Pins, Privacy Policy Updates on Oct.19

Pinterest announced its plans to “make Promoted Pins more relevant to its users, and help advertisers understand how their ads impact their business.”

The social network says it will be making a few updates to its Privacy Policy to reflect the changes, effective starting October 19th.

Promoted Pins is Pinterest’s take on advertising. The social bookmarking is […]

Bing Image Search Upgrades: Responsive Design, Inline Carousels and More

Microsoft is rolling out several updates to its Bing Image Search over the next few weeks. The changes focus on providing a better, more seamless user experience.

Bing says they are working on three ways to make image searches more successful: improving quality and relevancy, offering search suggestions and alternate content, and offering actions to refine […]

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