Click Fraud: What is it and how to stop it?

Are you running a PPC campaign? Do you smell something fishy on your paid search costs? Does your performance data contain inexplicable errors?

Then you probably have fallen victim into the hands of click fraud.

But what does click fraud exactly mean?

Understanding click fraud requires extensive knowledge in the pay-per-click advertising world. However, to make it simple, […]

PPC Marketing: Weighing Up Your PPC Strategy

PPC or Pay-per-click advertising is dubbed to be one of the most effective methods for your business to get exposure in the least possible time. Many marketers opt to run PPC campaigns when they want to promote a special product or when the site is just starting up.

While PPC ads can be a highly effective way […]

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