eBay Drops Google Mobile Sponsored Ads for Bing Ads

Five years ago, eBay ditched Yahoo’s ads in favour of Google’s. And now, eBay drops Google AdWords’ sponsored text ads from mobile devices in favour of Bing Ads.

The hushed transition was noticed by Mark Ballard, director of research at RKG, who wrote about it in his blog post. He pointed to the manual action penalty […]

Mobile Ad Spend Comprises a Third of Global Paid Search Volume

Mobile use has grown to a whopping 120 percent in Q3 2014, according to the quarterly global paid search spend analysis by California search marketing firm Covario.

Additionally, the analysis found that mobile ad spend has also been steadily increasing over the last few years on both smartphone and tablet platforms, accounting for one third of […]

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