Up Your Facebook Holiday Marketing Game With These Tips

The holidays are only a few weeks away. And consumers are already talking about their wish lists and shopping conquests with their friends on Facebook.

Needless to say, having a good Facebook holiday marketing plan in place is important for online retailers. The fact that Facebook drives the most referral traffic than its rival platforms is another reason […]

Introducing Twitter Offers: The Feature That Embeds Digital Coupons Within Tweets

Twitter has taken another step forward in ecommerce. The social network has recently unveiled a new feature called Twitter Offers, which will enable advertisers to offer discount coupons within tweets.
How Twitter Offers Work
When users see a Twitter Offer in their timeline, they can add the offer to their credit or debit card and redeem it […]

Google Tests New Google Shopping Ads Format for Brand Searches

Google is reportedly experimenting with a new format for its Google Shopping ads, allowing users searching for specific brands to click through to Google Shopping results for specific categories.

RKG shared a screenshot of it in a blog post confirming the test:

As you can see, the search results are for a query for Anthropologie, a clothing […]

Going Global with Amazon Currency Converter for Sellers

As ecommerce becomes mainstream, more and more businesses and merchants in Australia are encouraged to become part of the digital landscape. In fact, the number of online startups has skyrocketed by 200 percent from 2010 to 2012.

However, being an international seller has its highs and lows. And one of the biggest challenges an online retailer […]

Google Expands Local Inventory Ads to More Countries

It’s official! Google now offers support for local inventory ads, previously called local product listing ads, in new countries including the UK, France, Germany, Japan and Australia.

Since product listing ads were first introduced in the US last fall, retailers have been using the service to promote items in-store to nearby shoppers on Google.com and Google […]

Amazon Beats Google, Snags .Buy for $4.6M

Google may be ahead of Amazon in the advertising realm, but the online retail giant was able to outpace the tech company in the race to buy the coveted .buy domain.

The Internet Corporation for Assigned Names and Numbers (ICANN), the international regulator of the internet, announced that Amazon was the successful bidder, who will be […]

5 Reasons You Should Be Marketing with Millennials

Millennials – the generation born between 1977 and 1995 – are a difficult market to sell to.

They are the bunch who doesn’t shop at brands because their favourite celebrities endorsed them. No, they know better than believing the hype.

What millennials want from brands are relevance, authenticity and value. They know what their money is worth, […]

EBay Mobile Ads to Run on In-App Ad Network in Q4

Watch out, advertisers! Ecommerce titan eBay is planning to launch a mobile ad network within its mobile shopping app later this year.

Serving in-app eBay mobile ads will help propel the company to the fast-growing and lucrative market for ads.  With more than 200 million downloads and 4.6 million active daily users of its mobile shopping […]

AdSense for Shopping Pushes PLAs to Third-Party Retail Sites

Yesterday, Google introduced a new AdWords product called AdSense for Shopping, which is designed to help advertisers extend the reach of their product listing ads through Google’s search partners.

On the other hand, retail and e-commerce sites in the Google Search Network can benefit by monetising their traffic.

By opting their Shopping Campaigns into Google’s search partners, […]

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