Google Adds New AdWords Tools for Managing Accounts At Scale

Google is helping marketers be more efficient this holiday season, particularly agencies that are managing multiple accounts in AdWords.

The search giant has introduced new AdWords tools Monday that will help advertisers save time in managing their campaigns and enable them to “act on key business insights at scale.”

“As the holiday season approaches, advertisers are busy ensuring their […]

Mobile Ad Spend Comprises a Third of Global Paid Search Volume

Mobile use has grown to a whopping 120 percent in Q3 2014, according to the quarterly global paid search spend analysis by California search marketing firm Covario.

Additionally, the analysis found that mobile ad spend has also been steadily increasing over the last few years on both smartphone and tablet platforms, accounting for one third of […]

Instagram ads to arrive in Australia

Instagram ads are now to become common place after a trial last year has paved the way for the technology to be introduced in Australia at some time in the next three months.
What are Instagram ads?
Instagram, which is owned by Facebook – will now featured promoted posts and suggested follows in a similar fashion to […]

Writing for the Web – Improve your Website Copywriting

Many businesses in this day and age struggle to note the subtle difference between writing for the web and composing the standard materials they would normally disseminate to their clientele. This normally occurs for two reasons – the first is that business owners fail to recognise the importance of paying someone either in-house or externally […]

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