How to Make Your Online Business Shine from the Rest

Regardless of the industry where your business operates, making it known is an important part of attracting new customers. With digital marketing’s ubiquitous presence, there are many options available for every single entrepreneur venturing into the digital world.

By boosting your online presence, you can connect to millions of web users across the globe, quickly expanding […]

4 Surprisingly Simple Ways to Make Your Website Sell

Is your website converting as you hope it would? Well, you can make your website sell by implementing the following modern optimisation strategies that are proven to give the desired online business advantage.
Take website design seriously
Even the littlest detail in your web design matters. For instance, your choice of colour, font style and font size […]

Google Creates Video Series to Help Bring Your Local Business Online

Having an online presence is requisite in today’s digitally connected marketplace. Whether you’re a big brand or a small local seller, it’s about time you get your business on the web, if you haven’t already.

Of course, this entails a lot of work, and many business owners are perplexed as to where and how exactly they […]

5 Simple and Ethical Tactics for Spying on Competitors Online

Ever wonder what your competitors are doing with their websites?

If you’re curious about their SEO, there are ways to find out what they’re up to. And no, those techniques aren’t illegal. In fact, the information you need is freely accessible to anyone – including you. It only takes a little patience and some clever tools.

So, […]

Google’s Carousel is Dropped from Local Search Results in a Test

Google is looking at trading out the local carousel on desktop with a cleaner knowledge graph box that closely resembles mobile search results. The carousel of results especially applies to searches like restaurants, hotels and the like.

The test was first mentioned on the Moz Google+ page on August 15th. The updated knowledge graph shows still […]

New Google AdWords Callout Extensions Beefs Up Search Ads

In a blog post Wednesday, Google AdWords introduced callout extensions, the additional line of text that shows below the standard ad copy in search results.

Google believes providing consumers with more information helps them make better purchase decisions online. And it does exactly that through callouts, which shows valuable information to potential customers before they click […]

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