New Facebook Advertising Platform Will Extend Ad Reach

Mark your calendars, social advertisers! The new Facebook advertising platform, designed to help marketers better target their audience and measure the impact of their ads, is set to launch next week.
The move is expected to bolster Facebook’s ad revenue and allow the social network inch closer to Google, its biggest rival in the online ad space. According […]

New Bing Ads Campaign Planner Designed for PPC Success

With the release of the new Bing Ads Campaign Planner tool, advertisers will be able to better understand the industry benchmark, get keyword ideas and fine tune their campaign planning strategy.
How Campaign Planner works
This unique new Bing Ads feature offers comprehensive marketplace insights by vertical, product and keyword. In addition, it reveals industry benchmarks and […]

Bing Ads Geo-Targeting and Ad Scheduling Controls Improved

Bing Ads has made significant improvements to its location targeting and ad scheduling features over the weekend.

Piyush Naik, a program manager at Microsoft, said that they have “built a comprehensive set of targeting improvements” based on the customer feedback they have gathered over the last year. Naik said that particular emphasis was placed on location […]

New Bing Tests: Close Variant Matching for Ads, New Interfaces for Search

On Monday, August 25th, Bing Ads announced it will start testing close variant matching in exact match for a portion of queries in the US search market.

Bing says the test will cover minor grammatical variations, such as plurals, abbreviations, acronyms, spacing, misspellings, stemming, punctuations and accents and common spelling variations.

A more detailed list of close […]

Amazon Acquires Twitch for a Cool $970M Record Deal

eCommerce titan Amazon.com Inc. signed a hefty $970 million cash-deal with live-streaming gaming network Twitch Interactive.

The acquisition is the largest Amazon has inked in its 20-year history. It involves “some retention agreements” that will push the deal past the $1 billion-mark, sources close to the deal told Reuters.

The move is said to be in line […]

Yahoo Display Ads Likely to Get a Boost with Luminate Acquisition

Sales from Yahoo display ads are falling. In fact, the internet giant’s ad business went down 7 percent last quarter in a battle against Facebook, Google and other competitors.

So, in an attempt to give its advertising business a jolt, Yahoo acquired photo ad startup Luminate Inc. Details of the purchase were not disclosed.

Based on its […]

Spotify Video Ads Offer 30-Minute Ad-Free Listening

Spotify, the phenomenal music subscription service, has launched two new video ad experiences via its marketing platform, Spotify for Brands.

Spotify video ads could be either in Sponsored Sessions or Video Takeover format. These video ad units will be seen by over 30 million free users worldwide, who spend an average of 146 minutes per day […]

In-House Amazon Advertising Platform Challenges Google

Web advertising is a goldmine, so it’s not surprising that an online retailer like Amazon would want to have a bigger share of the market.

According to The Wall Street Journal, Amazon plans to replace Google-powered ads on its pages with an in-house ad placement platform. Although Amazon already has a business placing ads on third-party […]

Self-Service Twitter Ads Roll Out in 11 New Countries

Twitter’s September 4 announcement is good news to thousands of small- and medium-sized businesses (SMBs) in 11 countries in Latin America and Europe.

is good news to thousands of small- and medium-sized businesses (SMBs) in 11 countries in Latin America and Europe.

Previously available to U.S. users only, the highly popular self-service Twitter ads are now also […]

Instagram ads to arrive in Australia

Instagram ads are now to become common place after a trial last year has paved the way for the technology to be introduced in Australia at some time in the next three months.
What are Instagram ads?
Instagram, which is owned by Facebook – will now featured promoted posts and suggested follows in a similar fashion to […]

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