Are You Tracking These 5 Key Metrics?

Tracking key performance indicators (KPIs) isn’t the most exciting part of a marketer’s job, but it is absolutely essential. If you’re not doing it, you won’t be able to pinpoint what is and isn’t working, and consequently you won’t be able to improve your strategy.

Leads, sales and growth are obviously important KPI metrics you’ll want […]

Mobile has Come and Gone: Pandora’s Main Woman, Jane Huxley Insisted.

With all these marketing buzz about the supremacy of smartphones, Jane Huxley, Pandora’s Managing Director publicly disagreed and blurted out that mobile’s time has come to an end.

Huxley confidently and impulsively told B&T that mobile is dead. She said, “I am passionate about technology and where it is going – futures. I do a lot […]

Google Search App Gets a Makeover for Android Lollipop Devices

The Google Search App boasts “a new look and more smarts” to help users juggle their work and social activities more easily. Take note, this is for people whose mobile devices are running the latest Android 5.0 Lollipop operating system.

Now, the Google Search App looks “spiffier”, thanks to the patented Material Design, which seamlessly integrates […]

eBay Drops Google Mobile Sponsored Ads for Bing Ads

Five years ago, eBay ditched Yahoo’s ads in favour of Google’s. And now, eBay drops Google AdWords’ sponsored text ads from mobile devices in favour of Bing Ads.

The hushed transition was noticed by Mark Ballard, director of research at RKG, who wrote about it in his blog post. He pointed to the manual action penalty […]

Microsoft Introduces Bing Ads App Extensions

Along with the announcement of the removal of explicit mobile device targeting in Bing Ads, Microsoft also introduced a new ad extension that will help increase the visibility and downloads of a marketer’s mobile app.

The new Bing Ads App Extensions feature will enable marketers to promote their app and encourage download on Android, iOS and […]

Bing Ads Device Targeting Options Will Be Unified By March 2015

The first phase of the announced plan to unify Bing Ads device targeting options has been rolled out earlier in October, officially unifying targeting across tablet and PC campaigns.

Now, Bing is announcing the start of Phase 2, which will impact campaigns that target mobile devices. According to Bings Ads program manager Gyan Trivedi, explicit mobile […]

Samsung to Take a Whole New Approach to Galaxy S6 Design

Following the underwhelming reception to its latest smartphone, Galaxy S5, Samsung will reportedly go back to the drawing board for its next mobile device.

The world’s leading mobile hardware manufacturer is currently in the early stages of developing the Galaxy S6 handset, which it codenamed Project Zero, according to Android Central. The said project will involve […]

Microsoft and Dropbox Team Up to Offer Mobile Services

Microsoft and Dropbox has announced a strategic partnership, whereby their storage and Office services will be rolled into one package for mobile users.

The integration will enable people to access and manage their Dropbox directly from Microsoft Office, and edit their Office files right from the Dropbox app.

In its blog site, Dropbox wrote:

“We know that much […]

Hindi Google Website Targets Non-English Speaking Users in India

Google has announced a new Hindi-language website in an effort to add 300 million potential internet users in India by 2017, ZDNet is reporting.

The Hindi Google website, www.hindiweb.com, which features a Hindi-language voice search and keyboard settings, is just the first step in the company’s plans of bridging the “linguistic digital divide” in India. The […]

Google My Business App Now Lets You Respond to Customer Reviews

Google is updating its Google My Business Android app over the coming days. The change will make it easier for business owners to view and respond to customer reviews in real time right from their smartphone.

Previously, the app enabled businesses to quickly post to Google+, update their online info and track how visible their business […]

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