Tracking Down Competitors Ad Activities through WhatRunsWhere

Having the competitive intelligence gives a company the edge at maneuvering its strategies to counter its competitors. When a company knows what and how its competitors are doing, this kicks in as a challenge to further up their game in the market. With so many emerging businesses today, all it takes for a company to […]

Personalise Mobile Ads with Uplette

When something unexpected comes up, it’s not always that people are happy of the surprise. Just like a mobile ad that suddenly pop on screens while using an app, people are easily annoyed by it. The current mobile advertising sucks. It’s not customer-centered and well-targeted, so most if not all don’t welcome the thought of […]

Bing Offers Key Holiday Ad Insights for US Marketers

Bing is making sure its advertisers will win this holiday season by offering a few key holiday ad insights to power their promotional campaigns.

Microsoft’s retail product manager Brittney Thomas shared some critical data that marketers can use for their seasonal campaigns, such as:
1. What people are planning to buy
Last year, the National Retail Federation consumer […]

Study: CTRs a Poor Mobile Ad Performance Metric

A new xAd mobile advertising study, carried out by Nielsen, reveals a surprising finding for marketers.
The study analysed 80 mobile ad campaigns across 12 major brands to identify the most accurate mobile ad performance metric for campaign success. One of the most surprising results is that click-through rates (CTRs) are, in fact, a poor indicator of […]

EBay Mobile Ads to Run on In-App Ad Network in Q4

Watch out, advertisers! Ecommerce titan eBay is planning to launch a mobile ad network within its mobile shopping app later this year.

Serving in-app eBay mobile ads will help propel the company to the fast-growing and lucrative market for ads.  With more than 200 million downloads and 4.6 million active daily users of its mobile shopping […]

Google Highlights Extensions for AdWords Mobile Search Ads

Google announced Wednesday that extensions will take the place of the second line of ad text for AdWords mobile search ads.

The move is said to “make it easier and faster for consumers to find things they are searching for, while on the go.”

Since the ad text doesn’t fit smaller screens the same way they do […]

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