Brands Creative Juices can Finally be Unleashed with Facebook’s Immersive Mobile Ads

While Facebook failed to launch any new ad products at Cannes Lions earlier this week, it absolutely has a new ad product in mind – something that will host advertiser content in a manner social network now hosts publisher content. The giant social network actually showed advertisers a mock-up that displays several kinds of ads […]

Google In-App Ads Can Now Be Targeted to Users Who Have Made Purchases Before

Google has added a new feature to AdWords that lets marketers show their ads to users who have made in-app purchases in the past. Google in-app ads run across AdMob, Google’s mobile ad network, and can be targeted in AdWords to reach those who have bought items through the Play Store.

“This is an addition to […]

Mobile Ads Report Reveals Gender Differences in Conversions

AppLovin, a mobile advertising platform, has a released a mobile ads report that suggests women – particularly moms – are the most valuable target audience. This holds true apparently, since various data sources reveal women with families control majority of the household spending.

The report found some significant differences in the way men and women interact […]

Get the Latest Digital Business Knowledge for Free!

Join our free mailing list to stay up to date with the latest in digital marketing!

Your details will not be shared to any third-parties or marketers

Learn More About Digital Business!

Get exclusive market leading strategies from our founder straight to your inbox!

Your details will not be shared to any third-parties or marketers

Learn More About Digital Business!

Get exclusive market leading strategies from our founder straight to your inbox!

Your details will not be shared to any third-parties or marketers

Learn More About Digital Business!

Get exclusive market leading strategies from our founder straight to your inbox!

Your details will not be shared to any third-parties or marketers