Will Entrepreneurship Serve Baby Boomers Well After Retirement?

Baby boomers are nearing their retirement age, but still a huge rate from this demographic is finding an encore career as entrepreneurs. A new research has shown that adults over the age of 50 make up one of the fastest-growing groups of entrepreneurs across the globe, particularly in the United States. Baby boomers are among […]

Millennial’s Social Sharing Activity Impacts Their Buying Habits

A new ShareThis consumer report reveals that millennial’s social sharing activity could be directly correlated with their buying behaviour. The report suggests that this demographic is more likely to buy what they share on Facebook, Instagram or other social channels.

This new finding may just be the key puzzle piece marketers need to finally capture this […]

5 Reasons You Should Be Marketing with Millennials

Millennials – the generation born between 1977 and 1995 – are a difficult market to sell to.

They are the bunch who doesn’t shop at brands because their favourite celebrities endorsed them. No, they know better than believing the hype.

What millennials want from brands are relevance, authenticity and value. They know what their money is worth, […]

Study: Millennials Look Up a Local Business’ Facebook Page Before Shopping

A new study by G/O Digital reveals Facebook is the preferred social network for people aged 18-29 who want to know more about a local business. Sixty two percent of the 1,000 U.S. participants surveyed said Facebook is the best place for researching a local business before visiting in person. Pinterest trails way behind at 12%, […]

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