Are You Missing Bigger Opportunities? Target Baby Boomers Instead of Millennials as You Grow Your Business

In the digital era, marketers excessively prey on millenials, and there are enough reasons why they should do so. However, it is necessary that they not put behind other groups and opportunities as they incessantly go after this demographic.

Surprisingly, as attested by social media, there is just so much to be gained from baby boomers […]