Bing Ads Debuts Universal Event Tracking for Conversion Tracking

Last Thursday, October 23rd, marked the global launch of Universal Event Tracking (UET), a tool that will help advertisers set and track specific goals.

Bing Ads announced that UET will also pave the way for audience-based remarketing scenarios, which will launch soon.
Goals and UET
A goal can be any activity on your website that you want to […]