Psychology-Driven Marketing: Increase Sales By Knowing Your Audience

Although we’ve come a long way from our hunting and gathering days, our thought patterns are still governed by deep-rooted instincts. Savvy marketers know this and use this knowledge to motivate buyers to act the way they want them to, i.e. buy a product, install an app, download an ebook and so on.

The human psychology […]

Implementing a Referral Marketing Campaign

With the explosion of digital marketing channels, the opportunities for referral marketing have become virtually limitless. The only problem is implementing a referral program is easier said than done.

Word of mouth isn’t a guaranteed customer response no matter the quality of your product or service. So in order to leverage its power for driving traffic […]

Why Your Business Should Capitalise on Referrals

How many people do you know who purchase something just because they saw it in the ads? Probably not too many.

As end consumers ourselves, we make sure any product or service we purchase is worth the cost. So we turn to our family and friends, as well as to reviews and blogs, for an affirmation […]

The One Thing That Can Differentiate Your Brand

Every product or service serves at least one function or fulfils a need. This functional benefit is what essentially enables a business to break into the industry.

But with all the other businesses offering the same functional benefit, each company has to differentiate its product or service in order to remain relevant and profitable. This is […]

How to Use Visual Content to Tell Your Brand Story

When it comes to telling a brand story, people often think the best way to communicate is through written content. However, numerous studies have shown that visual content trumps text. For one basic reason, the human brain is wired to process visual elements faster than text.

Rich media not only catch the eye more easily, they […]

Upselling: Here’s How to Make More Profitable Sales

How do you increase your profitability? The first thing that would often pop into mind is acquiring more customers or increasing your prices. But there is a more cost effective and ethical approach to this – upselling your existing customers.

Upselling is not a new concept. It’s basically a sales tactic whereby a seller persuades the […]

To Create a Strong Brand, Stop Trying to Please Everyone and Start Telling the World What You Truly Stand For

In a previous article, we have talked about how consistency is the foundation of a successful brand. In order to be consistent, you first need to establish a clear positioning to which you will align all your branding activities. So what do you stand for?

Many entrepreneurs and corporate leaders are not sure what exactly their […]

The Power of Persuasion: 5 Techniques to Boost Your Sales

Sometimes people don’t know they need something unless someone tells them they do. Even if the buyer already knows the product being offered is the best choice, they might still need a little nudge to actually make the purchase. This is where persuasion comes in.

The thing about persuasion is that customers often take it with […]

The 3 Types of Buyers and How to Win Them Over

You don’t have to be in business too long to know there are different types of buyers. Some people buy on impulse, while others analyse their purchases to the last cent.

Every person that comes across your business – online or offline – will have a certain amount of money and a certain tendency to spend […]

3 Easy Ways to Improve Your Brand’s Communication Strategy

In a sense, branding is like storytelling. A product, no matter how awesome or valuable it is, will not build a community of loyal supporters solely through its existence. It has to have an emotional value – something that your target audience can relate to. And in order to create that, you will need a […]

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