Five Tips for Successful Mobile Text Message Marketing

Marketing strategies vary depending on the type of business; however, one cannot go wrong with text marketing as this strategy is a good starting point of communication. If you want to inform your target market, especially the younger mobile-enabled consumers about your promotions, contests and other campaigns, text message marketing is a good choice.

Unlike with […]

Three Practical Ways to Slacken Off Your Marketing Workload

Owning a small business demands a lot of work. From running the business to managing marketing tasks, handling sales and even customer support, everything else is rolled into one. With only so much time in a day, prioritising your work becomes a struggle, if not nearly impossible when everything seems to be imperative to your […]

5 Reasons You Should Be Marketing with Millennials

Millennials – the generation born between 1977 and 1995 – are a difficult market to sell to.

They are the bunch who doesn’t shop at brands because their favourite celebrities endorsed them. No, they know better than believing the hype.

What millennials want from brands are relevance, authenticity and value. They know what their money is worth, […]

Google Penguin 3.0 is Gearing Up Against Bad Backlinks

Is Google’s Penguin 3.0 finally coming our way?

Well, internet marketing message boards and publishers say so. Tracking tools like Mozcast, Algoroo and SERP Metrics also show considerable fluctuations in SERPs during the past few weeks that suggest a major update is brewing.

Speculations are confirmed when John Mueller, senior Webmaster trends analyst at Google, said in […]

Bing Filters Out URL Keyword Stuffing Spam

Bing is focusing its anti-web spam efforts on filtering out a common spam technique known as URL keyword stuffing or URL KWS.

In a blog post yesterday, Bing explained that addressing this type of spam is crucial because it’s already a prevalent black hat technique. Another reason is that spammy URLs typically appear to be good […]

Have You Made the Switch to Search Network with Display Select Yet?

As Google announced earlier in August, all “Search and Display Networks” campaigns will be automatically upgraded to the new “Search Network with Display Select” starting next week.

Google recommends advertisers do the upgrade themselves before September 16th, so they can set up their campaigns as they like and get better results right away. Otherwise, their campaigns […]

Angela White – Is it ok to let sex sell?

This month – an Australian adult actress – Angela White – became an internet sensation when a video of her and a love interest was filmed inside the library of La Trobe University and some how found its way online! You can read more about it here

I myself don’t know who Angela White is and […]

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