Unruly Unleashes Mobile-First In-Feed Video Ads

Unruly Media, the leading global platform for social video advertising, has launched a new in-feed video ads format with a mobile-first approach.

The in-feed video ads have the unique capability to adapt to the look and feel of the web page on which they appear in real time. Adidas will, reportedly, be the first brand to […]

Yahoo Display Ads Likely to Get a Boost with Luminate Acquisition

Sales from Yahoo display ads are falling. In fact, the internet giant’s ad business went down 7 percent last quarter in a battle against Facebook, Google and other competitors.

So, in an attempt to give its advertising business a jolt, Yahoo acquired photo ad startup Luminate Inc. Details of the purchase were not disclosed.

Based on its […]

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