Why Build Links? 3 Reasons Every Business Should Do Link Building

In today’s marketing world, there can be thousands of tasks to improve your visibility. You can harness social media and content marketing, tap into PPC and on-page optimisation, exploit blogging, email marketing and content strategies, and the list goes on.

So, why bother with link building?

Truth of the matter is, links serve as the lifeblood of […]

Creative Link Building Strategies to Upgrade Your Website SEO

Mastering the art of link building will never be easy as link building itself is dubbed to be the most challenging part of SEO and yet the one most vital to your business success as well.

Essentially, it’s about putting together multiple skills in one. Not only must you be highly-skilled in content creation and programming, […]

Top 5 Marketing Trends in 2015 You Should Get Ready For

Are you ready for the new – and potentially game-changing – things that 2015 will throw your way?

When it comes to the digital marketing game, thinking ahead puts you at a huge advantage over other players. So, here we round up some of the things that are most likely shake things up in the digital […]

Google Won’t Be Updating Toolbar PageRank Again

For years, we have been using PageRank to determine a page’s importance. It seems, though, that the Toolbar PageRank could be a thing of the past as Google declared they won’t be updating it again.

Lately, Google has been updating the tool less frequently. It’s safe to say the last update in December 2013 may actually […]

Google Slams PBNs with Manual Action Ranking Penalties

A couple of weeks ago, Google took another step against black hat and grey hat SEO practices by targeting private blog networks (PBNs). The search giant has reportedly sent out mass manual action notices to sites participating in these networks.

Private blog networks, which are typically groups of blogs or domains controlled by one publisher, have […]

Google: Expect a Rewritten Penguin Update Next Week

It has been a year since Google’s last Penguin update. And for those who have been negatively impacted by version 2.0 in October 4 last year, it can be excruciating to wait for 12 months or so to get back into the rankings. And while they may have already cleaned up their sites by now, […]

Facebook Nixes Click Baiting with a Couple of News Feed Updates

Facebook vowed to crack down on click-baiting content in response to the growing number of complaints from its users.

The social network announced Monday, August 25th, that it will be make two improvements to News Feed, the first to reduce flashy, misleading headlines meant to lure clicks, and the second to help its users see links […]

Google Penguin 3.0 is Gearing Up Against Bad Backlinks

Is Google’s Penguin 3.0 finally coming our way?

Well, internet marketing message boards and publishers say so. Tracking tools like Mozcast, Algoroo and SERP Metrics also show considerable fluctuations in SERPs during the past few weeks that suggest a major update is brewing.

Speculations are confirmed when John Mueller, senior Webmaster trends analyst at Google, said in […]

Google Calls Low-Quality Guest Blog Posts Officially Spam

Earlier this year, Google’s Matt Cutts wrote a blog saying webmasters should stop guest blogging for SEO. He explained the practice is becoming more and more spammy over time as “low-quality and spam sites have latched on to guest blogging.”

While many heeded Cutts’ warning, others remained undeterred and continued to use low-quality blog post as […]

Link Building Made Easy: 5 Tricks Every Marketer Should Try

It’s no secret that you need great content to link to. But when you don’t have time to curate blog posts (which is often the case), how in the world will you be able to attract links and drive traffic to your domain?

Well, content-centric as it is, building links can be done without content. There […]

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