Google Panda 4.2 Quietly Rolled Out This Weekend

After about 10 long months of waiting, Google has finally announced a new Panda refresh which began rolling out this weekend.

According to Search Engine Land, the new update codenamed Panda 4.2 will take months to roll out completely, which is uncharacteristic of Panda Updates. But Google confirmed that the update is happening incredibly slowly so […]

Top 5 SEO Techniques That Don’t Work Anymore

As SEO turns riper year after year, it is also becoming more difficult to manage for digital marketers. Google has redefined the way we use the internet as marketing professionals. With the constant algorithm updates that leave us shocked sometimes, it’s no surprise that some tried-and-tested SEO techniques no longer work anymore.

The precariousness of the […]

Five Best Paying Google AdSense Alternatives in 2015

While Google is the best choice when it comes to advertising online, holding the monopoly over the Ad network game, you should not be pressured to put all your stock in it. In fact, there are a lot of options you can choose from which can also get your ads out there fully.

Here are some […]

Click Fraud: What is it and how to stop it?

Are you running a PPC campaign? Do you smell something fishy on your paid search costs? Does your performance data contain inexplicable errors?

Then you probably have fallen victim into the hands of click fraud.

But what does click fraud exactly mean?

Understanding click fraud requires extensive knowledge in the pay-per-click advertising world. However, to make it simple, […]

Maximise Mobile SEO Strategy: Top 3 Reasons to Use Responsive Website Design

As smart devices adoption rapidly increases alongside the huge influx of device fragmentation and mobile Internet usage, building a responsive website is no longer an option – it absolutely is a requisite.

So what does a responsive web design mean?

Responsive Web Design is a cluster of techniques that enable a website to respond to user need […]

Ever Heard of Google’s ‘Phantom Update’? Here’s What You Need to Know

Before the mobile-friendly update rolled out on April 21 this year, the online world was already anticipating for it. Most businesses and website owners were updated beforehand and had plenty of time to prepare and apply what’s needed to be done.

However, most webmasters may not be aware that Google just recently made another algorithm update […]

Lift Your YouTube Rank Higher: Use These 3 Essential Video SEO Tips

Youtube is the second dominating search engine in the world after Google. That is enough reason why you need your videos to reach the top of the search. The question is, how do you rank higher than your competition?

Answer: Establish a smart SEO strategy.

A wise SEO campaign is the key when uploading your videos to […]

Verizon and AOL Alliance Takes on Google and Facebook in Ad-Tech Race

The digital advertising world has two giants – Google and Facebook – whose massive users, deep pockets, and a hoarded wealth of information for consumers are the ultimate source of their power.

But, here comes another big player trying to muscle in: Verizon.

Forget about dial-up, the Huffington Post, You’ve Got Mail, or Netscape. With Verizon’s acquisition […]

Five Must-Haves to a Perfectly Optimised Blog

Search engine optimisation has always been a necessity to your digital marketing campaign. However, you cannot expect every blogger to know the best methods in optimising your business blog. Merely building up a blog is not enough to make your site the go-to resource in your niche. You cannot just develop pieces of content for […]

5 Intriguing Digital Marketing Stats over the Last Week

The past week has been jammed with interesting digits and reports as a team of researchers from Digital Content NewFronts have gathered valuable data points. Here are top five fascinating stats the team has stumbled upon.
More Google Searches are coming from Mobile than Desktop
Google finally announced few days ago that for the first time, more […]

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