Top Five SEO Tips for Small Businesses on a Budget

The modern days are becoming digitalised, hence making websites integral to the growth and success of a business. But having a website does not suffice since there is a myriad of other businesses that are trying their very best to be recognised in Google. The key is to use a great SEO campaign. With that […]

Startup Advice: Five Digital Marketing Techniques to Reach an International Audience

In an increasingly global marketplace, startups have to ensure that their digital marketing strategies reach a diverse audience. While the past presents fewer opportunities for businesses to expand to the international market, times have greatly changed. Today, any startup, regardless of what type of industry their business operates, can offer their products or services to […]

KISSmetrics’ My Analytics App is the Google Analytics App for iOS

We’ve seen more mobilisation of web applications this year, including the release of Google’s Analytics app for mobile users. But that introduction didn’t please everybody. The app was only meant to run on Android devices, and so iOS users are left with limited analytics apps from the App Store.

KISSmetrics, the popular business analytics web app, […]

Google Analytics Launches Reworked Enhanced Ecommerce Tools

Enhanced Ecommerce has rolled out of beta to give Google Analytics users a more detailed view of how visitors go through the purchasing funnel as well as how their products perform.

First launched in May, Enhanced Ecommerce also provides merchants with the ability to act on the data, whether that means “identifying segments of customers who […]

Analytify For Better WordPress Analytics

Using analytics tools to measure blog traffic is crucial for blog owners. Knowing how your site performs and which posts are generating more or less clicks can help you decide the changes you want to make in your website. Among the many traffic measurement tools on the web, Google Analytics is second to none. It’s […]

Google Offers Google Analytics App Support for iPads

Google Analytics iOS app users will no longer rely on browser bookmarks or the iPhone only version to pull up their data. Now, with the launch of the Google Analytics iPad app, they can view their data much better on a bigger screen.

The previous iteration of the official Google Analytics app was launched in July […]

Ptengine: Visual Analytics to Easily Understand User Behavior

Using web analytics is a surefire way of understanding how website visitors perceive websites. It’s packed with information that helps owners redesign their websites to improve the user experience. Even though it’s become the trend in developing effective content, most analytics companies present their data in an understated fashion. Ptengine is released to make analytical […]

Introducing Google Analytics Benchmarking Reports

About a week ago, Google Analytics announced a new reporting tool for users to determine how well their website is performing in comparison to the competition.

The Google Analytics Benchmarking report, as the tool is called, offers a look into display acquisition and engagement metrics (e.g. bounce rate) by Channel, Location or Device Category dimensions.

Google Analytics […]

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