Google Launches AdWords Local Forwarding Numbers November 6th

Google advertisers can now set up AdWords local forwarding numbers for ads with call extensions. Since the call extensions will now show the area code for a business’ geographic location, this feature may increase the chances that prospective customers will contact a local merchant.

Google announced the update on Google+ last Thursday, saying:

“Many people who search […]

Google Adds New AdWords Tools for Managing Accounts At Scale

Google is helping marketers be more efficient this holiday season, particularly agencies that are managing multiple accounts in AdWords.

The search giant has introduced new AdWords tools Monday that will help advertisers save time in managing their campaigns and enable them to “act on key business insights at scale.”

“As the holiday season approaches, advertisers are busy ensuring their […]

Automated Extensions Report Roll Out in Google AdWords

A new update to Google AdWords will allow advertisers to see how their ads perform when automated extensions appear.

For those unfamiliar, automated extensions are ad extensions, such as consumer ratings and seller ratings. Previously called “annotations,” these ad extensions don’t require setup and automatically appear with the ad copy, given the ads meet certain criteria […]

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