Facebook Releases More Video Customisation Tools to Let You Target the Right Audience

On Tuesday, Facebook announced two new updates to their video upload system that will give advertisers and publishers more control over how their videos are distributed and shared.

In addition to location and language customisation options it already offers, the social network now also allows video publishers to refine their audience by age and gender. The […]

5 Ways to Ramp Up Your Engagement Rate With Facebook Native Video

Videos are an awesome way to connect with your audience. It’s all in the numbers. A 2014 survey of marketers revealed that 71 percent of respondents found video to convert better than text and images. And by 2018, video is predicted to account for 84 percent of all internet traffic.

The good news is you don’t […]

Facebook Gives News Feed Another Tweak to Show Better Videos

Facebook is taking more actions on videos that people see on their News Feed. On Monday, the social media giant has added new functionalities that will help them “personalise the News Feed based on people’s preference for watching video.”

The company said it surveyed a number of its users, asking them to rate their experience and […]

Brands Creative Juices can Finally be Unleashed with Facebook’s Immersive Mobile Ads

While Facebook failed to launch any new ad products at Cannes Lions earlier this week, it absolutely has a new ad product in mind – something that will host advertiser content in a manner social network now hosts publisher content. The giant social network actually showed advertisers a mock-up that displays several kinds of ads […]

Launching a Product via Facebook

With its insanely massive user base, Facebook has become the top social media channel for businesses that want to introduce their product or service to the marketplace. The biggest merit to this approach is you have a defined audience or demographic who already has an emotional connection to your brand. Not to mention, promoting a […]

Facebook Can Now Recognise Obscured Faces in Photos

Facebook has a knack for making controversial updates, and its latest algorithm is no exception. The company’s artificial intelligence team is currently testing an algorithm that can recognise people in photos even if their face is hidden from the camera.

Brilliant but creepy. So why is Facebook taking this risky step?

Experts have varying opinions. For one, […]

How Cinemagraphs are Paving Brands Their Way to Success

To keep every single eye mesmerized on their content, brands are taking advantage of the sheer sophistication of cinemagraphs as their quest for creating snackable formats that exceedingly attracts attention continues.

Since cinemagraphs are a cross between images and video, they incorporate a good blend of stillness and movement. Whether it is for newsletter, blog post […]

7 Facebook Mistakes to Avoid

Nowadays, most people in the world also live in social media. It’s no wonder that if we’re interested to know about a business that we just heard we usually search for its social pages or Google it. Once we see that a business has no website or is even unsearchable on Google, we assume that […]

Facebook Knows How Long You Linger on a Post in Your News Feed

It’s not always that we comment, share, or like the stuff our friends are posting in our Facebook NewsFeed. Even the posts that we sometimes think we care about are left without hitting the like or share button. For example, a friend of yours posted a tragedy that happened to their family or an earthquake […]

Is the Future of Mobile Video Becoming Uncertain?

Several reports have stated that mobile video is the future, but that future seems to be uncertain.

A handful of social media platforms and channels like Facebook, Snapchat, Instagram and YouTube can run mobile video. Ad networks that serve the mobile Web also markets mobile video; it may be on six-second, 15-second or 30-second formats. Different […]

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