Facebook Marketing Partners Will Replace PMD Program in 2015

The New Year will bring new things for Facebook PMDs or Preferred Marketing Developers: new identity, new structure and better tools.

On Wednesday, Facebook announced that PMDs will be rebranded as Facebook Marketing Partners come 2015. The program, which was primarily created to help businesses scale their marketing efforts on the social network, will also be […]

New Facebook Campaign Structure Sets Targeting and Bidding at Ad Set Level

Facebook has announced Thursday a few updates that will make optimisation easier with its recently updated ad campaign structure.

Facebook’s campaign structure consists of three category levels: campaign, ad set and ad. Previously, when Facebook first introduced the “ad set” groupings, advertisers had to set targeting and bidding individually for each ad in an ad group.

With […]

Facebook Audience Network Now Open to Mobile Advertisers

Facebook’s Audience Network, the social media giant’s global mobile ad platform, has officially opened its doors for business.

First unveiled in April, the program offers an additional money-making stream to brands and app makers. On one hand, the system allows brands to extend the reach of their Facebook ad campaigns to mobile apps using the social network’s […]

Facebook Power Editor Now Offers Better Preview & Bulk Import Options

Over a week ago, marketers got hold of a few new features in the Facebook Power Editor, including a better ads preview pane and a bulk import option for specific types of ad targeting.

The updated Facebook Power Editor will enable advertisers to create, edit and manage ads more quickly than before.

The changes were quietly launched on […]

Are Facebook Ads worth the expense?

Facebook is currently one of the largest if not the biggest online database – giving potential advertisers a market of more than a billion active users with specific categorical data – which would apparently make finding your target audience a walk in the park compared to other methods of exposure.

Nevertheless, amid the buzz of Facebook’s […]

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