Get Your Emails Opened: Creating a Captivating Subject Line

Your subject line is the first impression for what your email is all about. It is the crucial point where people decide whether or not they should open your email. So that begs the question, how do you make sure that your subject line is captivating enough for them to read more? Crafting solid subject […]

Three Email Marketing Blunders You Should Never Make

As you look at it, email marketing seems the least difficult among other digital marketing strategies out there. You gather a list, stitch some content, create a brief subject line and you’re ready to go. That’s how most marketers approach their email marketing strategy: the quicker the better.

Sadly, this is not the right way to […]

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