Frequency Matters: Why You Shouldn’t Overdo Email

So you already know email marketing is a crucial component for your business’ digital strategy. It’s true. It is not only a powerful way to connect with people, but it is also an inexpensive and effective tool for acquiring new customers and promoting your products/services, your company and your brand.

Here’s the catch though: just because […]

8 Techniques to Find Anyone’s Email Address

Got a great sales pitch to a prospect but nowhere to exactly send it to? Don’t let the lack of an email address stop you from closing a deal.

In just a few minutes, you can already take hold of anyone’s email address. Simply use the eight hacks listed below to find this crucial piece of […]

Why Branding Matters?

When it comes to launching a business, branding is likely the most vital and challenging task every business owner faces. It means putting together the entire ethos of the business into a compact aesthetic, defining the face of the organisation while establishing a distinct style for customers to connect with your products or services.

In the […]

Top Tips for Aspiring Digital Marketers

Digital marketing is a world of crazy changes. Each single day a range of new tools or strategies are presented just so you could manage your online marketing struggles more efficiently. And while it is one thing to be carrying out digital marketing, making it work for you is quite another one. So, here are […]

Create Actionable Marketing Strategies with Gleam

When creating marketing campaigns, most of us want to know how our campaigns are performing through clicks and impressions done by people. But seldom do these actions result into the attainment of our goals, which is driving engagement and real user actions.

Now you can target the right people well and make them engage into your […]

Research: Best and Worst Subject Line Keywords to Use

For email marketers, the subject line can make or break a campaign. It’s as critical to an email as a headline is to a piece of content, hence the importance of choosing the right subject line keywords.

While a compelling, well-written subject line can be the most effective way to get your marketing message across to […]

Introducing Google Analytics Benchmarking Reports

About a week ago, Google Analytics announced a new reporting tool for users to determine how well their website is performing in comparison to the competition.

The Google Analytics Benchmarking report, as the tool is called, offers a look into display acquisition and engagement metrics (e.g. bounce rate) by Channel, Location or Device Category dimensions.

Google Analytics […]

Generating New Leads from Old Databases

Old email databases may represent a golden opportunity for new and future sales, but with email lists degrading at 25% per year where do you start to mine for the possibilities? Starting a customer re-engagement program provides a potentially effective way to quickly identify new leads from old lists.  You’re contact’s email addresses change due […]

Improving Your Email Marketing

Email marketing is thriving due to a whole new generation of mobile smartphone and tablet users who are getting anywhere, anytime email usage.  You may spend a great deal of time and effort on crafting your marketing emails to reach your customers, only to find that the returns on the email stats are disappointing.  It’s […]

Landing Page Must Haves!

Every marketing strategy is in the business of building leads, customer lists, and sales conversions. One of the easiest ways to focus your lead generation efforts is to build custom landing pages.  Landing pages are a fundamental part of any successful online marketing strategy.  The idea is that the more landing pages you have, the […]

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