Taking Advantage of FOMO for Immediate E-commerce Success

The advent of social media has sparked the term FOMO even more. FOMO, which means the fear of missing out, is a psychological product that has people scrambling to not miss their chances on anything that’s rewarding. It’s a ploy that marketers and advertisers often use in their campaigns.

Whether it’s about keeping up with the […]

Building an Ecommerce Site? Here are 3 Ways to Boost Visitor Engagement

When building an ecommerce site, people usually have the ultimate goal of enticing visitors to only buy their products or services. They focus solely on monetary conversions and forget the importance of engagement to create repeat visitors.

Anyone who is adept in marketing can argue that making a profit and keeping customer loyalty are vital for […]

Pinterest Now Lets Users Purchase Things via Buyable Pins

Pinterest unveiled Buyable Pins in its San Francisco headquarters today. This will allow users to purchase things within the app.

It works through what they call as Rich Pins- pins that have much more information than a normal link. Rich Pins will get a new button that lets users buy things directly from partners that it’s […]

Aussie Active-Wear Retailer Stylerunner Hits Massive Online Success

If you are a fitness buff, chances are you have already heard of or shopped from Stylerunner, an online active-wear store founded by Australian twins Julie and Sali Stevanja.

If you haven’t, you might think Stylerunner is just another online store for gym bunnies. But you may be surprised to know that it actually stands out […]

4 Surprisingly Simple Ways to Make Your Website Sell

Is your website converting as you hope it would? Well, you can make your website sell by implementing the following modern optimisation strategies that are proven to give the desired online business advantage.
Take website design seriously
Even the littlest detail in your web design matters. For instance, your choice of colour, font style and font size […]

Up Your Facebook Holiday Marketing Game With These Tips

The holidays are only a few weeks away. And consumers are already talking about their wish lists and shopping conquests with their friends on Facebook.

Needless to say, having a good Facebook holiday marketing plan in place is important for online retailers. The fact that Facebook drives the most referral traffic than its rival platforms is another reason […]

Introducing Twitter Offers: The Feature That Embeds Digital Coupons Within Tweets

Twitter has taken another step forward in ecommerce. The social network has recently unveiled a new feature called Twitter Offers, which will enable advertisers to offer discount coupons within tweets.
How Twitter Offers Work
When users see a Twitter Offer in their timeline, they can add the offer to their credit or debit card and redeem it […]

Cash In Cancelled Non-Refundable Hotel Reservation With Roomer

The perks of travelling: discovering new places, immersing into different cultures, meeting people of various beliefs, and relaxing on a fine, pricey hotel somewhere your plane ticket takes you.

But travelling around isn’t all peaches. There are hurdles frustrating enough to make anyone cringe, like thinking about the money spent on a cancelled hotel reservation. It’s […]

Receiptful: Email Receipts Turned Marketing Tool

A receipt is a vital aspect of selling and buying. There are just so many uses of it that stores take the initiative to make one as part of their point of sale process. Yet, we all know how boring receipts look like with only markdown lists of items purchased along with a bunch of […]

Google Tests New Google Shopping Ads Format for Brand Searches

Google is reportedly experimenting with a new format for its Google Shopping ads, allowing users searching for specific brands to click through to Google Shopping results for specific categories.

RKG shared a screenshot of it in a blog post confirming the test:

As you can see, the search results are for a query for Anthropologie, a clothing […]

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