Study: CTRs a Poor Mobile Ad Performance Metric

A new xAd mobile advertising study, carried out by Nielsen, reveals a surprising finding for marketers.
The study analysed 80 mobile ad campaigns across 12 major brands to identify the most accurate mobile ad performance metric for campaign success. One of the most surprising results is that click-through rates (CTRs) are, in fact, a poor indicator of […]

Yahoo Display Ads Likely to Get a Boost with Luminate Acquisition

Sales from Yahoo display ads are falling. In fact, the internet giant’s ad business went down 7 percent last quarter in a battle against Facebook, Google and other competitors.

So, in an attempt to give its advertising business a jolt, Yahoo acquired photo ad startup Luminate Inc. Details of the purchase were not disclosed.

Based on its […]

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