New Bing Ads Annotations Test Display Consumer Ratings in Text Ads

Bing Ads, in collaboration with reviews service Viewpoints, is testing an expanded review ad format called consumer ratings annotations.

According to The SEM Post, the expanded ad format adds an review line to the text ad, showing details about specific aspects of the reviews. In this experiment, the Bing Ads annotations show an advertiser’s scores for […]

New Tests Displays Twitter Annotations in Bing Ads

Bing Ads is currently testing a new ad extension that displays the number of Twitter followers in ads, The SEM Post is reporting.

The extension, dubbed Twitter Annotations, appears below the title and URL of the advertiser’s top ad unit in the search results. As for those utilising ratings, it appears on the right-side of the […]

Local Google Forwarding Numbers Debuts for AdWords Call Extensions

AdWords advertisers will be able to use local Google forwarding numbers for call extensions starting early next month.

Notices that local numbers are now available in select areas in the U.S. were sent to advertisers this week, Search Engine Land is reporting.

With this feature, ads will automatically show local Google forwarding numbers with the same area […]

AdSense Text Ads Get a New Look on Mobile

Google announced last Friday an improved design for AdSense text ads on the Google Display Network. The new format will essentially make the text ads more mobile friendly.

According to Google, the title and description in the new text ads will now be more legible and easier to read. A more prominent ad description will help […]

Ads on Snapchat Are Coming Soon

Watch out, advertisers! Ads will be rolling out on Snapchat soon, said CEO Evan Spiegel in an interview at the Vanity Fair New Establishment summit in San Francisco last week.

Although Spiegel did not give a specific date for the launch of ads on Snapchat, he nevertheless confirmed they are indeed coming to the phenomenal app […]

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