The Future of Digital Marketing: Embrace Change and Become a T-Shape Marketer  

The evolution of digital marketing has reached a frightening speed that its present condition has become overwhelming.

Along with this rapid development, there is a lot of noise that marketers need to break through to emerge on the top, be it on search engine rankings or on customer preferences. With a myriad of channels and advertising […]

Spotify Video Ads Offer 30-Minute Ad-Free Listening

Spotify, the phenomenal music subscription service, has launched two new video ad experiences via its marketing platform, Spotify for Brands.

Spotify video ads could be either in Sponsored Sessions or Video Takeover format. These video ad units will be seen by over 30 million free users worldwide, who spend an average of 146 minutes per day […]

Digital Marketing in 2014: Four Top Trends to Watch Out For

With 2013 fully in the rearview, it has left us some telltale signs of the new digital marketing trends that are likely to dominate in 2014.  In the past, we’ve seen how the marketing landscape has morphed into a digital steam engine, with marketers empowered by technology and constantly charging into new, unchartered territories. To […]

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