How to Use Hashtags in Your Social Media Strategy

Creating a big break in 2007, the # symbol, called a hashtag is a well-known part of tech culture today that it is rare to find anyone dwelling in the digital realm who doesn’t know what they are. In fact, the hashtag is so famous that Oxford Dictionary added it in their list of new […]

Three Frequent Blunders to Avoid When Looking for an SEO Agency

For digital businesses to become a sustainable venture, marketers need to make the best out of their search engine campaign to move forward. If you have little knowledge on how SEO works or you have no time for it, tapping the services of an SEO firm is one of the feasible options to consider.

A professional […]

Gamification: How It Boosts Your Brand’s Social Media Presence

Humans as we are, we have our fair share of games that we love to play. Whether we’re defending our fortress from invaders or slashing fruits on our mobile devices, every game has challenged and unleashed our competitive side. Games make us physically, emotionally, or mentally-engaged; this is what makes them very interesting and fun.

Ideally, […]

Mayo Clinic’s Digital Marketing Campaign Heightens Engagement

The chief marketing officer of Mayo Clinic discussed his digital marketing campaign, known as #StrongArmSelfie a few short days ago, and why he thought it is imperative for all hospital marketers to go digital.

In case you have seen a spate of Twitter users sharing photos of them flexing their biceps a couple of weeks ago, […]

Why Should You Incorporate Visual Content in Your Marketing Campaign

Visual ads are reaching its peak success with audience consumption and content creation, and technology is only making both easier. The social media, for one, is embracing the myriad of opportunities online video offers as seen on their different advertising platform offerings.

Videos undeniably stand out on social networks, giving web users a quick overview of […]

Surefire Writing Strategies to Create Captivating Social Content

Social media is without a doubt an essential part in the success of any digital marketing campaign. It is a great place to let your target audience understand what your offerings and interests are as well as the values of your company.

Unfortunately, with the drastic increase in the numbers of impatient web users, who constantly […]

Five Must-Haves to a Perfectly Optimised Blog

Search engine optimisation has always been a necessity to your digital marketing campaign. However, you cannot expect every blogger to know the best methods in optimising your business blog. Merely building up a blog is not enough to make your site the go-to resource in your niche. You cannot just develop pieces of content for […]

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