Are You Tracking These 5 Key Metrics?

Tracking key performance indicators (KPIs) isn’t the most exciting part of a marketer’s job, but it is absolutely essential. If you’re not doing it, you won’t be able to pinpoint what is and isn’t working, and consequently you won’t be able to improve your strategy.

Leads, sales and growth are obviously important KPI metrics you’ll want […]

The One Hack for Increasing Conversions You Probably Haven’t Tried Yet

Converting leads is the ultimate goal of most marketing campaigns. And much has been said about how you can achieve this, including using CTA buttons, creating engaging content, simplifying your UX and so on.

While all these are good advice, there is a more powerful strategy that most marketers overlook – segmenting traffic to identify high-converting […]

The Cross-Channel Marketing Strategy You Might Be Missing

Cross-channel marketing makes a lot of sense in today’s business environment, where customers navigate their purchases across all platforms and from different devices. Whether they are switching from their laptop to their mobile device, or between social media, websites and blogs, they expect the experience to be seamless.

So it’s really not a question of whether […]

How to Get New Blog Visitors to Trust You

Reeling in new readers is hard, but inspiring them to trust you is even more difficult. Why you should bother to build trust is simple: first-time blog visitors can become customers. However, people don’t just buy from businesses – they buy from people they trust.

Like many people would say, you can’t negotiate on trust – […]

4 Elements of Explosive Content

Millions of new blog posts are published each day, but only several of these attract readers’ attention, get comments or become viral. While most such explosive content come from major publishers, every now and then a brilliant article or video from an obscure blog steals the spotlight.

So you can’t help but ask, what makes content […]

The One Thing Your Homepage Needs to Boost Conversions

Your homepage is the most important page on your website. In fact, it is the most visited page for the majority of websites. This tells us just how important your homepage is. Not only is it the entrance to your entire website, but it is also your branding front.

Now the question is, are you maximising […]

Top 5 SEO Techniques That Don’t Work Anymore

As SEO turns riper year after year, it is also becoming more difficult to manage for digital marketers. Google has redefined the way we use the internet as marketing professionals. With the constant algorithm updates that leave us shocked sometimes, it’s no surprise that some tried-and-tested SEO techniques no longer work anymore.

The precariousness of the […]

4 Ways You Are Steering Your SEO in the Wrong Direction

The past few years have been a rollercoaster ride for digital marketers. With Google’s notorious algorithm updates, staying on top of the SEO game was a major challenge to all, even for consistently high-ranking websites. This volatility has kept marketers on their toes, always changing their tactics to adapt to the latest guidelines and best […]

8 Techniques to Find Anyone’s Email Address

Got a great sales pitch to a prospect but nowhere to exactly send it to? Don’t let the lack of an email address stop you from closing a deal.

In just a few minutes, you can already take hold of anyone’s email address. Simply use the eight hacks listed below to find this crucial piece of […]

Building an Ecommerce Site? Here are 3 Ways to Boost Visitor Engagement

When building an ecommerce site, people usually have the ultimate goal of enticing visitors to only buy their products or services. They focus solely on monetary conversions and forget the importance of engagement to create repeat visitors.

Anyone who is adept in marketing can argue that making a profit and keeping customer loyalty are vital for […]

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