Verizon and AOL Alliance Takes on Google and Facebook in Ad-Tech Race

The digital advertising world has two giants – Google and Facebook – whose massive users, deep pockets, and a hoarded wealth of information for consumers are the ultimate source of their power.

But, here comes another big player trying to muscle in: Verizon.

Forget about dial-up, the Huffington Post, You’ve Got Mail, or Netscape. With Verizon’s acquisition […]

Melbourne Social Marketing Startup Tiger Pistol Gets $3.1M In Series A Funding

Social media marketing startup Tiger Pistol has raised $3.1 million in a Series A funding. The Australian company, which joined the Silicon Valley family late last year, hopes to expand its reach in the United States with its new funding.
Tiger Pistol: One of Facebook’s Trusted Promotional Platform
Tiger Pistol offers social media marketing tools to help […]

The Economist Lures Advertisers with New Ad Guarantees

The Economist is pitching a new set of ad guarantees for advertisers on its web and mobile site.

Apparently, the publication is looking to pilfer ad dollars from its competitors by highlighting how much time readers are spending with its content.
The ad guarantees
The Economist is offering two ad measures that promise more audience engagement: TimeGuarantee and […]

New Study Reveals Organic CTR for Google Results

Ever wondered how many clicks your organic search results on Google actually get? If paid ad listings get a certain amount of clicks, how much account for organic CTR?

A recent study by Advanced Web Ranking can answer that. The study investigated how different types of search results (i.e. ads, videos, news, etc.) influence organic CTR […]

Google Unveils Automatic Item Updates for PLAs

The months leading up to the holiday season are an extremely busy time for businesses. There’s inventory to be done, special deals to prepare and promotional campaigns to carry out.

Luckily, Google understands you may not have the time to update your product listing ads (PLAs). So, it has introduced a new feature, called automatic item […]

Say Ello to the Privacy Friendly Anti-Facebook Social Network

Just several days ago, Netropolitan, “The Facebook for the Rich”, gained the attention of opulent social media users who were looking for a more private, ad-free alternative to Facebook. And now here comes another Facebook competitor that is making waves on the internet.

Initially created as a private social network, Ello has recently opened its doors […]

Twitter Testing Targeted Ads for Movies in Beta

Twitter is gearing up to break into the movie advertising business. The company will reportedly begin testing targeted ads for movies in the coming months.

According to an exclusive report by The Hollywood Reporter, Twitter made the decision after researching how people are tweeting about movies.

“Our recent research shows that Twitter is a major influence on […]

Google Introduces Ad Customizers for Large Scale Campaigns

Over the next few months, Google will be rolling out a new set of tools “specific to the needs of advertisers with large scale campaigns” in AdWords.
The said tools will be a welcome addition to its “Tools for the Power User”, which were released earlier this year to help advertisers “reach customers at scale, reduce […]

Facebook Poaching YouTube Content Producers

It’s a known fact that video ads are a very effective money-making machine. So, it’s not surprising that Facebook wants to cash in more revenue through online videos.

The social media giant has, reportedly, quietly formed a team to poach talent from YouTube, which currently accounts for 20 percent of the entire video ad market in […]

EBay Mobile Ads to Run on In-App Ad Network in Q4

Watch out, advertisers! Ecommerce titan eBay is planning to launch a mobile ad network within its mobile shopping app later this year.

Serving in-app eBay mobile ads will help propel the company to the fast-growing and lucrative market for ads.  With more than 200 million downloads and 4.6 million active daily users of its mobile shopping […]

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