Microsoft Introduces Bing Ads App Extensions

Along with the announcement of the removal of explicit mobile device targeting in Bing Ads, Microsoft also introduced a new ad extension that will help increase the visibility and downloads of a marketer’s mobile app.

The new Bing Ads App Extensions feature will enable marketers to promote their app and encourage download on Android, iOS and […]

Bing Ads Device Targeting Options Will Be Unified By March 2015

The first phase of the announced plan to unify Bing Ads device targeting options has been rolled out earlier in October, officially unifying targeting across tablet and PC campaigns.

Now, Bing is announcing the start of Phase 2, which will impact campaigns that target mobile devices. According to Bings Ads program manager Gyan Trivedi, explicit mobile […]

Bing Ads Device Targeting Officially Unifies Tablet-PC Campaigns

The two-phase plan to simplify Bing Ads device targeting for advertisers has been officially completed. That is, tablet and PC targeting in paid search campaigns are now combined in a single device targeting option on the platform.

Changes to device targeting in Bing Ads have been rolled out since September 15th. And now, all existing and […]

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