How to Future-Proof Your Business

In business, there are no guarantees. Even when you sell a product that meets a market need, you can only feel secure for a few years until competitors start encroaching on your space. In fact, in this technology-driven marketplace, copycats and rivals can crop up in just a matter of months.

The validation of an early […]

Upselling: Here’s How to Make More Profitable Sales

How do you increase your profitability? The first thing that would often pop into mind is acquiring more customers or increasing your prices. But there is a more cost effective and ethical approach to this – upselling your existing customers.

Upselling is not a new concept. It’s basically a sales tactic whereby a seller persuades the […]

3 Reasons Your Branding Efforts Fail

Every iconic brand started out as a commodity and later became the household name associated with that category. One thing is for sure, these brands did not just acquire rockstar status overnight.

The recipe for creating a world-class brand has been out for a long time. We know it is equal parts being relevant, on-trend, inspiring, […]

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