Branding in the Millennial Age

Millennials are the most studied demographic cohort to date. This is not only because they make up majority of the world’s population, but because their personality is so fascinating and diverse, often full of contradictions.

Also called the Gen Y, millennials are a generation that brands need to fully understand in order to be successful. Failing […]

Five Easy Steps to Design a Brand Identity

Are you serious about seeing your startup thrive, survive and succeed in the constantly-changing market? If so, put your brand identity in your top-to-do list. Having a strong and consistent brand not only fosters customer engagement but also improves the overall customer experience – definitely leading to valuable opportunities for your business.

Here are five easy […]

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