Oracles’ Christian Hyland: Marketers should have a digital dialogue with customers

In the ever-changing world of digital marketing where massive amount and diversity of information are found, consumers are in better position to form opinions about brands and make purchasing decisions. However, according to Christian Hyland, Oracle Marketing Clouds’ strategic consulting senior manager, marketers are torn between finding solutions to meet customer demand and overcoming challenges […]

Five Simple Ways in Exceeding Customer Expectations

It can rather be a struggle to meet customer expectations, let alone exceed them. Regardless of the type of business you have and your marketing schemes, managing your patron’s expectations is crucial to your business and reputation.

However, given that customer expectations are a dynamic feature that changes regularly in accordance with a myriad of factors, […]

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