Five Easy Steps to Design a Brand Identity

Are you serious about seeing your startup thrive, survive and succeed in the constantly-changing market? If so, put your brand identity in your top-to-do list. Having a strong and consistent brand not only fosters customer engagement but also improves the overall customer experience – definitely leading to valuable opportunities for your business.

Here are five easy […]

Latest Report: Consumers are more likely to purchase on brands that value personal engagement

According to a new study by Havas, a global advertising agency, businesses receive a good return when they go an extra mile to connect with consumers. The report concludes that so-called meaningful brands enjoyed higher sales, higher annual revenues and better brand recognition compared to those companies that lack customer engagement.

Havas international marketing director, Maria […]

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